Chinese Inspired,
American Crafted.
Tso Good.
American Crafted.
Tso Good.
Panda Express
Bohemia, the upscale Mexican beer, partnered with the Frida Kahlo Foundation to create commemorative packaging featuring the iconic artist. To generate awareness and excitement, Havas FORMULATIN orchestrated a contest inviting artists to submit an original work of art inspired by Frida Kahlo and featuring the Mexican beer, for a chance to win $10,000. More than 50 submissions were received, and the winner was announced at the launch event in a New York City loft that was transformed into Frida’s Casa Azul. Contest and launch announcement generated more than 600 placements, which resulted in 73 million brand impressions.