Outside of the office, Michael A. Olguin is known to travel more than a Jet Blue flight attendant, bleed SDSU Aztec Red & Black, and enjoy taking his ’65 Chevy Malibu for a spin with the top down in San Diego. An avid runner, he has completed seven marathons, yet he knows his way around a nice bottle of scotch and Cuban cigar.

Michael founded Havas Formula in 1992 as a national public relations boutique agency. A senior strategist with more than 30 years’ PR experience, he is equally versed in driving B-to-C and B-to-B programs for clients across consumer, lifestyle, high-tech, consumer technology, sports, entertainment, and travel categories. In addition to serving as Havas Formula’s leader, Michael expanded the agency’s offering with the creation and supervision of specialty divisions Havas FORMULATIN, Havas ATTN, Havas Trust and Havas Street, which offer Hispanic PR, social media and brand activation services, respectively.

Overseeing a nationwide staff of more approximately 200 employees in six offices—New York, Los Angeles, San Diego, Chicago, Denver and Miami—Michael splits his very full days across client strategy, leadership team management, and growing the agency through new business development. He is frequently featured as a PR expert in trade and business publications ranging from PRWeek, Ad Age, AdWeek, Entrepreneur and Inc., and as a speaker at industry events including PRSA International Conference and Hispanicize. Through Michael’s leadership and direction, Havas Formula has earned numerous awards and accolades for both client campaigns and agency success.

Built of a curious nature, Mia isn’t deterred by things like getting lost it in the Andes, often filling her free time with hunting for antiquities or simply turning down alleys just to see where they lead. A former roller derby queen, she still enjoys physical challenges like gloving up for nine rounds of boxing and things on wheels, aka her ’65 Chevy Nova. And no adventure is complete without Wayne, her trusty St. Bernard and Bulldog mix sidekick.

Mia has collectively been with Havas Formula a decade, working closely with both emerging and internationally recognized sustainability, wellness, food and beverage, mobility, tech, travel and lifestyle brands to engage and win with key audiences. Over the years, she has had the good fortune of collaborating with brands such as Electra Bicycle Company, KEVIN.MURPHY, Norwegian Cruise Line, Bosch eBike Systems, Jaguar Land Rover, Dr Pepper and Heathrow.

Getting her start in public relations at Havas Formula (2001-2004), Mia served as the former PR director for a division of Procter & Gamble Beauty before launching her own boutique firm, West PR, which specialized in lifestyle brands such as Petco and All Across Africa.

When he is not hunting for the next big social media video trend and memes on TikTok and Instagram, Jose enjoys outdoor sports, hitting the gym and the beach, drinking at least 3 cups of iced coffee per day, and trying different restaurants around the city with his friends. Jose started his adventure in the communications industry in 2014 after deciding to switch careers and moving from his native Puerto Rico to the big city to pursue a Master’s Degree in public relations and corporate communication at New York University.

Jose joined Havas FORMULATIN as an intern working with a variety of clients within the travel, lifestyle, multicultural, consumer, and food spaces. During his time with the team, he has worked in the New York and Miami offices. Gonzalez is also known as a boomerang employee since 2021. In his time at Havas Formula, Jose has been able to support and mentor members of his team while continuing to grow solid relationships with clients across divisions. He also plays a key role in account management and strategy for programs.