Outside of the office, Michael A. Olguin is known to travel more than a Jet Blue flight attendant, bleed SDSU Aztec Red & Black, and enjoy taking his ’65 Chevy Malibu for a spin with the top down in San Diego. An avid runner, he has completed seven marathons, yet he knows his way around a nice bottle of scotch and Cuban cigar.

Michael founded Havas Formula in 1992 as a national public relations boutique agency. A senior strategist with more than 30 years’ PR experience, he is equally versed in driving B-to-C and B-to-B programs for clients across consumer, lifestyle, high-tech, consumer technology, sports, entertainment, and travel categories. In addition to serving as Havas Formula’s leader, Michael expanded the agency’s offering with the creation and supervision of specialty divisions Havas FORMULATIN, Havas ATTN, Havas Trust and Havas Street, which offer Hispanic PR, social media and brand activation services, respectively.

Overseeing a nationwide staff of more approximately 200 employees in six offices—New York, Los Angeles, San Diego, Chicago, Denver and Miami—Michael splits his very full days across client strategy, leadership team management, and growing the agency through new business development. He is frequently featured as a PR expert in trade and business publications ranging from PRWeek, Ad Age, AdWeek, Entrepreneur and Inc., and as a speaker at industry events including PRSA International Conference and Hispanicize. Through Michael’s leadership and direction, Havas Formula has earned numerous awards and accolades for both client campaigns and agency success.

A hybrid strategic thinker, Lisa Ruiz-Rogers marries left-brain analytics and right-brain creativity to develop marketing solutions that engage consumers through branded entertainment, experiences and influencer marketing while delivering on ROI. Her extensive experience working across categories in brand strategy, entertainment and specializing in connecting brands with diverse populations in the U.S. through media relations, social media and community engagement, have broadened her perspective and diversified her skill set — enabling a holistic and integrated approach to managing and growing client business. She enjoys the planning, ideation and building of programs across multiple platforms, including but not limited to, brand positioning, messaging, social media, product integration, influencer partnerships, and content strategy.

Lisa flourishes both at the design and delivery stages of campaign activities – immersed in the trenches – listening, watching, engaging, executing. Over the course of her career, Lisa’s creative portfolio features serving as key PR campaign architect for some of the most beloved national and global consumer brands, including but not limited to, the iconic ‘got milk?’, Domino’s Pizza, and a multitude of P&G CPG brands – from the beloved Lovemark brand, Pampers, to the multi-award winning, record-breaking Mr. Clean Super Bowl campaign; to Swiffer, Febreze; and Dawn dish soap’s legacy cause-marketing initiative, Dawn Helps Save Wildlife.

Prior to joining the Havas Formula team as senior vice president overseeing Lifestyle East and FORMULATIN, Lisa previously led bilingual, bicultural PR campaigns for Chick-fil-A, California Strawberry Commission, DoorDash, Nike, Telemundo’s CSR initiative, ‘El Poder en Ti’, and most recently, the Alzheimer’s Association Music Moments campaign.

Ruiz-Rogers is a recognized thought-leader who has received multiple awards and honors for her work including an Effie, Drum Award for Multicultural Excellence, Global SABRE, ANA Multicultural Excellence, Silver Shorty for Good, Global SABRE, and multiple Gold SABRE, Silver Anvil, PR Week, PRSA Prism, REGGIE, and Big Apple honors.

Ruiz-Rogers was graduated from the University of Southern California with a B.A. in English Literature & Language and a minor in Theatre Arts.

When he is not hunting for the next big social media video trend and memes on TikTok and Instagram, Jose enjoys outdoor sports, hitting the gym and the beach, drinking at least 3 cups of iced coffee per day, and trying different restaurants around the city with his friends. Jose started his adventure in the communications industry in 2014 after deciding to switch careers and moving from his native Puerto Rico to the big city to pursue a Master’s Degree in public relations and corporate communication at New York University.

Jose joined Havas FORMULATIN as an intern working with a variety of clients within the travel, lifestyle, multicultural, consumer, and food spaces. During his time with the team, he has worked in the New York and Miami offices. Gonzalez is also known as a boomerang employee since 2021. In his time at Havas Formula, Jose has been able to support and mentor members of his team while continuing to grow solid relationships with clients across divisions. He also plays a key role in account management and strategy for programs.