Collaborating with Mexican-American artist Levi Ponce to re-invent a popular nostalgic game known as Loteria with updated and culturally relevant elements around Tecate and drinking occasions, the game Tecateria was born. Using a phased approach, we launched sampling teams across 9 markets vetting and hiring bilingual samplers to execute this turnkey engagement while educating on Tecate Titanium’s liquid attributes driving sales velocity and awareness.

Not only was the Tecateria game a hit amongst the target consumer, but the positive response garnered national interest from additional markets across the US and led to volume and market expansion.

630 Events Executed

23K+ Consumer Engagement

20% Consumer Conversion