To help Latinos in the U.S. honor their loved ones during Day of the Dead, Nestle Abuelita executed an integrated campaign that included traditional media relations efforts; blogger immersion at Nestle’s headquarters; sampling at key events including Hollywood Forever’s “Day of the Dead” festival, retail displays and giveaways, as well as social media activations. This award-winning campaign helped keep Day of the Dead traditions alive.

602 Placements

139 Impressions