As Havas Formula’s first female CEO, Tara Reid oversees $34M+ in agency revenue and practice areas including general market and multicultural PR, digital/social, and crisis management. An
accomplished PR executive with 20 years’ experience, Tara led the agency’s Midwest expansion as president and became an integral part of the Havas Chicago Village’s leadership group. As CEO, she provides strategy and creative oversight and is dedicated to driving positive culture while continuing the agency’s impressive record of growth. With a focus on inspiring and empowering people and brands to reach their fullest potential, Tara has successfully guided and overseen best-in-class integrated marcom programs for signature B2C and B2B brands including Jaguar Land

Rover, Keurig Dr Pepper and Chase Consumer Banking, across categories such as food, CPG, financial services, retail, professional services and technology. A 2023 PRWeek Women of Distinction winner, Tara’s focused on cultivating a culture of collaboration, fostering talent growth, and unlocking new business opportunities to make a meaningful difference. Tara resides in Chicago with her husband, two sons (10 and 7), and Labradoodle. In her downtime, she can be found rooting on her kids’ baseball, basketball, and soccer teams, and enjoying the outdoors with her family.

A hybrid strategic thinker, Lisa Ruiz-Rogers marries left-brain analytics and right-brain creativity to develop marketing solutions that engage consumers through branded entertainment, experiences and influencer marketing while delivering on ROI. Her extensive experience working across categories in brand strategy, entertainment and specializing in connecting brands with diverse populations in the U.S. through media relations, social media and community engagement, have broadened her perspective and diversified her skill set — enabling a holistic and integrated approach to managing and growing client business. She enjoys the planning, ideation and building of programs across multiple platforms, including but not limited to, brand positioning, messaging, social media, product integration, influencer partnerships, and content strategy.

Lisa flourishes both at the design and delivery stages of campaign activities – immersed in the trenches – listening, watching, engaging, executing. Over the course of her career, Lisa’s creative portfolio features serving as key PR campaign architect for some of the most beloved national and global consumer brands, including but not limited to, the iconic ‘got milk?’, Domino’s Pizza, and a multitude of P&G CPG brands – from the beloved Lovemark brand, Pampers, to the multi-award winning, record-breaking Mr. Clean Super Bowl campaign; to Swiffer, Febreze; and Dawn dish soap’s legacy cause-marketing initiative, Dawn Helps Save Wildlife.

Prior to joining the Havas Formula team as senior vice president overseeing Lifestyle East and FORMULATIN, Lisa previously led bilingual, bicultural PR campaigns for Chick-fil-A, California Strawberry Commission, DoorDash, Nike, Telemundo’s CSR initiative, ‘El Poder en Ti’, and most recently, the Alzheimer’s Association Music Moments campaign.

Ruiz-Rogers is a recognized thought-leader who has received multiple awards and honors for her work including an Effie, Drum Award for Multicultural Excellence, Global SABRE, ANA Multicultural Excellence, Silver Shorty for Good, Global SABRE, and multiple Gold SABRE, Silver Anvil, PR Week, PRSA Prism, REGGIE, and Big Apple honors.

Ruiz-Rogers was graduated from the University of Southern California with a B.A. in English Literature & Language and a minor in Theatre Arts.