The largest auto show in the country, the New York International Auto Show is where the world’s biggest and best auto brands gather to showcase their newest offerings and innovations. In 2017, Jaguar Land Rover hosted a group of 35 media and organized a combination of in-show activity and out-of-show events across four days. The hero event was the U.S. Debut of the Range Rover with Ellie Goulding who supported the media event as well as image and video assets. In addition, we managed media relations across automotive, lifestyle and business organizing interviews with global executives and distributing media releases for the Jaguar F-TYPE 2018 MY and the F-PACE winning World Car of the Year. Ultimately, Land Rover garnered the #1 share of voice of online media at the show with 1,000 media placements and more than 1.67 billion impressions.