You can’t crack open a Mike’s Hard Lemonade without cracking a smile. So what better way to bring even more smiles, laughter and good times to Mike’s consumers than delivering humor directly to their doorstep? To support the brand’s “Drink on the bright side” campaign, we delivered the unexpected this summer with a little help from rapper and comedian Lil Dicky, and leading alcohol delivery service Drizly. The sweepstakes awarded two lucky fans a fun-filled house party hand delivered and hosted by Lil Dicky—complete with Mike’s Hard Lemonade, music, games and a surprise journey to the bright side—and was amplified by PR and social media to drive viral buzz.

↓  Download the Case Study