When President Obama was set to address the nation about honesty on Wall Street, Havas Formula leveraged media headlines to help launch a social experiment that would bring Honest Tea into the nation’s spotlight. Unmanned kiosks mirroring retail shelves were staged in high traffic areas, including the subway stop at Wall Street. Signage invited people to take a tea in exchange for $1. Hidden cameras captured activity, helping determine which cities were honest and which were not. Havas Formula quickly translated this data into snackable bites perfect for major media and blogger consumption.