The stories we tell capture an audience.

Engaging Hispanic audiences through cultural relevancy.

Philosophy

Havas FORMULATIN's philosophy is rooted in storytelling. Storytelling has long been one of the most effective forms of communication for engaging an audience. Stories capture our imagination, connect with us on a personal level, and have the power to inform us in ways that words alone cannot do.

This is true for brands as well. By constructing a compelling story laced with fact and emotion, brands are able to grab an audience’s attention and build a connection.

We create dynamic brand stories that enable our clients to connect with myriad audiences on a level that truly resonates with them.

Our Approach

Our approach can be broken into eight service areas that enable us to create powerful stories about a brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, thereby allowing the brand to achieve relevancy and differentiate itself from the competition.

Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Social Influencers
Social Conversations
Brand Activation
Brand Partnerships
Brand Insights

Conduct research to gather insights for developing strategy

Brand Strategy

Define brand positioning and key messages

Brand Exposure

Outreach to traditional media outlets to secure earned editorial

Brand Influencers

Utilize third-party experts to drive media coverage and validate proof points

Social Influencers

Partner with socially-connected influencers to drive brand evangelism.

Social Conversations

Drive online engagement through digital and social media programs

Brand Activation

Execute experiential marketing programs to engage consumers

Brand Partnerships

Establish co-branding partnerships to reach new and different audiences

Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Social Influencers
Social Conversations
Brand Activation
Brand Partnerships

Hispanic Consumer Passion Points

Regardless of acculturation level and geographic location, we believe that Hispanics are motivated by five passion points:

Family
Sports
Music
Beauty
Food
Family
Sports
Music
Beauty
Food

Research Resources

Havas FORMULATIN utilizes a proprietary research panel to access keen insights into Hispanic target audiences. This enables us to better understand motivations, buying habits and brand knowledge, which we leverage to develop comprehensive public relations programs.

Latino 2.0

Hispanic millennials move seamlessly between their Latino heritage and American lifestyle. Latino 2.0 is a proprietary database of consumers, men ages 21-35, who regularly participate in surveys touching on how culture impacts their behavior, purchasing decisions, and attitudes. Havas FORMULATIN leverages this information to develop PR programs that are anchored in insights.

Nueva Latinas

We have developed a research database consisting of more than 1,500 vetted Hispanic women that we call Nueva Latinas, which we utilize to better understand how this elusive female consumer thinks and feels about various brands.

Havas FORMULATIN

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Chicago
IL
60611
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