The stories we tell capture an audience.

Engaging Hispanic audiences through cultural relevancy.

Philosophy

Havas FORMULATIN's philosophy is rooted in storytelling. Storytelling has long been one of the most effective forms of communication for engaging an audience. Stories capture our imagination, connect with us on a personal level, and have the power to inform us in ways that words alone cannot do.

This is true for brands as well. By constructing a compelling story laced with fact and emotion, brands are able to grab an audience’s attention and build a connection.

We create dynamic brand stories that enable our clients to connect with myriad audiences on a level that truly resonates with them.

Our Approach

Our approach can be broken into seven service areas that enable us to create powerful stories about a brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, thereby allowing the brand to achieve relevancy and differentiate itself from the competition.

Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Brand Conversations
Brand Activation
Brand Partnerships
Brand Insights

Before developing our strategic PR recommendations, FORMULATIN executes primary and secondary research utilizing proprietary tools and trade/industry reports to learn more about the brand’s target consumers, its perception in the marketplace, and how it fares against competitors.

Brand Strategy

To ensure programs are being communicated clearly and accurately, we work with our clients to undertake the following strategic planning initiatives: Messaging Architecture, Brand Positioning, Target Audience Assessment, Competitive Research & Analysis, Campaign Development, Media Perception Audit, and Media Training.

Brand Exposure

We increase brand awareness and build buzz through media and blogger outreach tactics that include proactive pitching, news releases, deskside briefings, media tours, editor events, press trips, and blogger giveaways and promotions.

Brand Influencers

We leverage high-profile experts who frequently contribute to national broadcast outlets to act as brand evangelists, which yields mass media coverage and third-party validation.

Brand Conversations

We provide clients with social media strategy, to ensure the brand’s consumer engagement tactics are in sync with PR efforts, as well as platform management, contests and promotions.

Brand Activation

Through Formula Street, our experiential division, we help brands connect with consumers via engagement methods including guerilla marketing, street teams, sampling programs, product demos, retail activations, mobile marketing tours, multicultural events, and publicity stunts.

Brand Partnerships

To increase awareness while stretching marketing dollars, we establish co-branding partnerships between like-minded brands that enable each to reach an expanded audience in a relevant way.

Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Brand Conversations
Brand Activation
Brand Partnerships

Hispanic Consumer Passion Points

Regardless of acculturation level and geographic location, we believe that Hispanics are motivated by five passion points:

Family
Sports
Music
Beauty
Food
Family
Sports
Music
Beauty
Food

Research Resources

Havas FORMULATIN utilizes a proprietary research panel to access keen insights into Hispanic target audiences. This enables us to better understand motivations, buying habits and brand knowledge, which we leverage to develop comprehensive public relations programs.

Latino 2.0

Hispanic millennials move seamlessly between their Latino heritage and American lifestyle. Latino 2.0 is a proprietary database of consumers, men ages 21-35, who regularly participate in surveys touching on how culture impacts their behavior, purchasing decisions, and attitudes. FORMULATIN leverages this information to develop PR programs that are anchored in insights.

Nueva Latinas

We have developed a research database consisting of more than 1,500 vetted Hispanic women that we call Nueva Latinas, which we utilize to better understand how this elusive female consumer thinks and feels about various brands.

Havas FORMULATIN

New York
200 Hudson, 7th Floor
New York
NY
10013
212.219.0321
Los Angeles
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El Segundo
CA
90245
310.578.7050
San Diego
1215 Cushman Ave
San Diego
CA
92110
619.234.0345

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