The Hispanic Public Relations Association’s New York Chapter announced the 2015 Executive Board elected by its members. Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014. For the second consecutive year, Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles. Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary, while former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.
Further supporting the non-profit organization are Sisko-Anthony Cruz, communication and multicultural marketing generalist, Walter Godinez, integrated marketing at Toyota, and Erika Sanchez, communication specialist, who will continue to lead committee efforts in 2015. Their responsibilities will include supporting marketing, member communication, professional development, event planning, and networking for the organization.
In 2014, HPRA continued with its mission to provide public relations practitioners with events that further their industry knowledge and enhance existing skills such as “The Power of Latinas” a conversation with top editors from Latina targeted outlets and “Making Your Social Media Self #Hireable”, a moderated panel with human resources representatives from American Express, Univision, and MS&L, and Linked In. Additionally, the organization collaborated with American Express and AHAA to offer members insights on diversity in the workplace and power of integration. All events included networking opportunities following the presentations in an effort to connect attendees with brands and agencies. Furthermore, as part of the organization’s scholarship program, two Hispanic college students were granted $2,000 scholarships each to support their communication and public relations studies.