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Formulatin wins 'Siempre Mujer' music festival work

NEW YORK: Formulatin, Formula PR's sister agency specializing in Hispanic consumer outreach, was selected to launch Siempre Mujer magazine's music festival.

The firm was chosen to lead PR efforts for the inaugural event following a competitive RFP. Siempre Mujer is a Spanish-language magazine owned by Meredith Corp.

To generate awareness for the event, which will take place June 16 in Charleston, SC, Formulatin will create a campaign and launch consumer-engagement events, such as meet-and-greets with Siempre Mujer staff or celebrities.

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